At Pinewood Realty Group, we love home-staging – it is the most fun and creative part of our job! It’s where we get to put all of our HGTV ideas into action, and we get to help our sellers create a welcoming and stunning presentation of their home.
Many realtors don’t have the experience or see the value of staging a home for sale. But at Pinewood Realty Group, we consider staging one of our most powerful and effective tools in marketing a home for sale. The presentation of a home makes a monumental difference in the number of days on the market and offer prices. When staging a home for sale, we are creating a welcoming environment that buyers can picture themselves living in.
It can often push buyers to prefer one house over another. If two homes are comparable in size, price and location, and one home is clean, clutter-free and well-staged it is more likely to receive an offer than a home that is chaotic and cluttered. Staging is not about hiding or masking flaws of a home. Rather, it is about playing up the positive features of the home and making them desirable. It is about painting a picture for buyers of how they can use and live in the home. It is about providing a vision for all that the home can be.
Only 10% of homebuyers can visualize the potential of a home. That is why home staging is critical – you don’t want the features of your home overlooked and left up to the buyer’s imagination.! If you have been using your formal dining room as an office, transform it back into its original use – if not potential buyers could feel like the home is too small and they won’t have any space to sit down for a meal!
Successful staging is not “easy.” It is an art form born out of expertise and a love for homes. Our favorite part of the home staging process is to see the smiles on the home owners’ face after we have transformed their home for the marketplace! It truly is a rewarding experience – home staging may seem like a small part of the selling process, but it makes a huge impact!